Made in America?

Project: Kogod Now Country of Origin Editorial
Client: American University Kogod School of Business

The growing trend of a global brands makes the answer to the question: “Where is this made?” far more complex. Products are dissected to illustrate this point.

Created for Design Army
Neue Now Design Co / Dave Kriebel / American University Kogod School of Business / Kogod Now Country of Origin Editorial

Cover story editorial jump spread.

Neue Now Design Co / Dave Kriebel / American University Kogod School of Business / Kogod Now Country of Origin Editorial

Butcher chart editorial illustration identifying the manufacturing location of Nissan Maxima’s pieces.

Neue Now Design Co / Dave Kriebel / American University Kogod School of Business / Kogod Now Country of Origin Editorial
Neue Now Design Co / Dave Kriebel / American University Kogod School of Business / Kogod Now Country of Origin Editorial
Neue Now Design Co / Dave Kriebel / American University Kogod School of Business / Kogod Now Country of Origin Editorial

Consumers who harbor both positive and negative views of a country are less willing to purchase emblematic brands from that country.