Branding Madison Sourdough

Project: Madison Sourdough Identity Design
Client: Madison Sourdough

Influenced by branding irons and flour sacks we created an honest and iconic identity that, while rooted in French tradition, feels uniquely American.

Neue Now Design Co / Dave Kriebel / Madison Sourdough / Madison Sourdough Identity Design

The logo has been used as a stencil on Madison Sourdough’s bread.

Neue Now Design Co / Dave Kriebel / Madison Sourdough / Madison Sourdough Identity Design

Literally branding the bread with the MSco icon.

Neue Now Design Co / Dave Kriebel / Madison Sourdough / Madison Sourdough Identity Design

Who doesn’t love MEOWistrone soup?!