Baking bread brand's identity update

Project: Brand Identity Refinement and Packaging
Client: Red Bread

Red Bread ‘kneaded’ to simplify and refine its outdated brand icon and a flexible packaging solution for their rotating product line. We gently evolved Read Bread’s logomark from a hand-drawn to a geometric icon. To solve for their packaging needs we implemented a modular and cost-effective DIY combo of stamp and sticker.

Neue Now Design Co / Dave Kriebel / Red Bread / Brand Identity Refinement and Packaging

Stamped kraft paper paired with an uncoated wine-label sticker strikes a balance between elegance and DIY charm.

Neue Now Design Co / Dave Kriebel / Red Bread / Brand Identity Refinement and Packaging

Simple. Clear. Honest.

Neue Now Design Co / Dave Kriebel / Red Bread / Brand Identity Refinement and Packaging
Neue Now Design Co / Dave Kriebel / Red Bread / Brand Identity Refinement and Packaging
Neue Now Design Co / Dave Kriebel / Red Bread / Brand Identity Refinement and Packaging
Neue Now Design Co / Dave Kriebel / Red Bread / Brand Identity Refinement and Packaging