Client Partner
- Anne Arundel County Public Schools
Impact Areas
Services
- Brand Identity
- Brand Strategy
- Logo Creation
- Visual Identities
- Brand Messaging
- Brand Guidelines
- Brand Website
- Information Architecture
- Website Design
- Website Development
- Brand Support
- Copywriting
The Education Foundation of Anne Arundel County Public Schools (AACPS) is an independent nonprofit organization that facilitates innovation in the regional school system. The leadership team came to Neue Now with two problems: their brand felt stagnant and outdated, and their website was impossible to use.
They sought an updated identity and website that conveyed the dynamic, forward-thinking nature of their work.
We began with a brand exercise to define ideal characteristics of the new brand while retaining important elements of the existing one.
Then we put that strategy into action, creating a new visual identity that was professional, polished, and easy to use across print and digital contexts. In parallel, we refined the organization’s core messaging to present a clear story of what they do and why it matters.
We began the website design process by focusing on information architecture, developing a modular sitemap and wireframes. Then we wrote and developed the site from the ground up, providing the client with a turnkey digital experience.
The current logo for Anne Arundel County Public Schools and the original logo for the Education Foundation both prominently feature apples. We kept the apple motif at the brand's core, infusing our new symbol with a charming personality—one that evokes a friendly wink and a wry smile.
The Education Foundation’s new identity is warm and approachable, emphasizing the organization’s commitment to local students, families, and educators.
Flexibility was the organizing principle for the new website. The team needs to be able to make easy updates as the strategic plan and giving priorities evolve.
Flexibility was the organizing principle for the new website. The team needs to be able to make easy updates as the strategic plan and giving priorities evolve.
