Voilà!
A new brand identity
A magically astounding brand identity system for the DC chapter of 826 writing and tutoring centers.
To raise funds, inspire creativity in students, and advertise 826 programs to the community, centers feature a street-front retail store filled with unusual products, student publications, and information on its educational programs. We named 826DC’s storefront ‘Tivoli’s Astounding Magic Supply Co.’ (located in Columbia Heights Tivoli Theatre) and branded the storefront with an astoundingly magical identity chock-full of deadpan glitz.
Be sure to check out the website we created for the nonprofit facing side of the organization as well as the e-commerce storefront website for Tivoli’s Astounding Magic Supply Co.
The primary organization logo is simple and flexible, yet captures the ‘abracadabra’ enthusiasm of the larger brand identity.
When more whizz-bang is needed there is an alternate organization logo featuring an ‘Alakazam!’ burst.
The primary storefront logo bursts forth from a sudden poof of glitter.
Alternate storefront badge logo.
Storefront iconography badges.
Hypnotic loading icon for 826DC websites, etc.
826DC’s identity applied to various storefront products. When purchased profits from storefront products are magically donated to 826DC’s educational programming.
826 program icons: In-schools, Writing Workshops, Field Trips, Reading All-stars, Student Publishing, After-school Tutoring.
826 storefront category icons: Mentalist, Escape Artist, Tivoli’s Favorites, Haberdashery, The Illusionist, Illusion Supplies, Gifts, The Prestidigitator.
Brand pattern featuring slight-of-hand icons.
‘The End’ icon.
