![](https://neuenow.com/wp-content/uploads/2016/10/neuenow_dcwater_bloom_logo-2500x1250.png)
Branding DC Water's green initiative
DC Water has created a thermal hydrolysis process to recover biosolids from the city’s nutrient-rich wastewater and turn it into a product named Bloom. The process that produces Bloom is just accelerated nature, producing clean, green, sustainable energy and a terrific soil amendment.
We assisted DC Water with naming the product and created the Bloom logo and brand identity system.
![Neue Now Design Co / Dave Kriebel / DC Water / Bloom Brand Identity](https://neuenow.com/wp-content/uploads/2016/05/neuenow_dcwater_bloom_icon-animation-1.gif)
‘Infinity Blossom’ icon animation.
![Neue Now Design Co / Dave Kriebel / DC Water / Bloom Brand Identity](https://neuenow.com/wp-content/uploads/2016/05/neuenow_dcwater_bloom_logo-tags-2500x1250.png)
Bloom logos with tagline lockup.
![Neue Now Design Co / Dave Kriebel / DC Water / Bloom Brand Identity](https://neuenow.com/wp-content/uploads/2016/05/neuenow_dcwater_bloom_icons-2500x1000.png)
Blossom icons.
![Neue Now Design Co / Dave Kriebel / DC Water / Bloom Brand Identity](https://neuenow.com/wp-content/uploads/2016/05/neuenow_dcwater_bloom_alt-logos-2500x1250.png)
Logo with alternative Bloom blossoms.
![Neue Now Design Co / Dave Kriebel / DC Water / Bloom Brand Identity](https://neuenow.com/wp-content/uploads/2016/05/neuenow_dcwater_bloom_pattern-2500x1468.png)
Bloom’s awesome blossom pattern.
![Neue Now Design Co / Dave Kriebel / DC Water / Bloom Brand Identity](https://neuenow.com/wp-content/uploads/2016/05/neuenow_dcwater_bloom_logos-2500x1250.png)