Branding DC Water's green initiative
DC Water has created a thermal hydrolysis process to recover biosolids from the city’s nutrient-rich wastewater and turn it into a product named Bloom. The process that produces Bloom is just accelerated nature, producing clean, green, sustainable energy and a terrific soil amendment.
We assisted DC Water with naming the product and created the Bloom logo and brand identity system.
‘Infinity Blossom’ icon animation.
Bloom logos with tagline lockup.
Blossom icons.
Logo with alternative Bloom blossoms.
Bloom’s awesome blossom pattern.
