New Brand Narrative

Project: Brand Identity
Client: Story District

Story District values storytelling as a space for people to listen and be heard, connect with others, embrace different perspectives, examine their own lives, and explore what it means to be human.

Inspired by the organization’s mission, Neue Now developed a modern brand identity that includes vibrant and diverse colors and an icon that evokes a celebratory explosion of sound and story as well as the convergence and gathering of community.

Graphic Designer: Greg Sitzmann
Neue Now Design Co / Dave Kriebel / Story District / Brand Identity

Story District’s new logo.

Neue Now Design Co / Dave Kriebel / Story District / Brand Identity

The circular Story District icon evokes an celebratory explosion of sound and story as well as the convergence and gathering of community.

Neue Now Design Co / Dave Kriebel / Story District / Brand Identity
Neue Now Design Co / Dave Kriebel / Story District / Brand Identity

The line goes out the door of DC’s Lincoln Theater for Story District’s Top Shelf event.

Neue Now Design Co / Dave Kriebel / Story District / Brand Identity

Its a full house, primed for a night of story telling.

Neue Now Design Co / Dave Kriebel / Story District / Brand Identity
Neue Now Design Co / Dave Kriebel / Story District / Brand Identity