
New Brand Narrative
Story District values storytelling as a space for people to listen and be heard, connect with others, embrace different perspectives, examine their own lives, and explore what it means to be human.
Inspired by the organization’s mission, Neue Now developed a modern brand identity that includes vibrant and diverse colors and an icon that evokes a celebratory explosion of sound and story as well as the convergence and gathering of community.

Story District’s new logo.

The circular Story District icon evokes an celebratory explosion of sound and story as well as the convergence and gathering of community.


The line goes out the door of DC’s Lincoln Theater for Story District’s Top Shelf event.

Its a full house, primed for a night of story telling.

